It's fair to say that the constant changes and tweaks to how Google addrresses page ranking/SERP is the bane of many a designer's life.
The Pengion update to the Google Algorithm appeared in April 2012 with various updates following on it's heels. It's also fair to say that the changes are still rumbling across the internet at the moment and while it's intentions are good, has Google got just a little bit too complicated for it's own good?
If you've read any of my earlier posts, you will realise the constand battle we are having with page ranking. It often feels like we are all dangling on a rope on page one with Google about to cut the link with a giant pair of scissors!
